24/7 Fandom Powered Community

 

Driving WynnBET fandom with edge-of-your-seat brand content, community generated content, and moment-driven excitement running 24x7 on Instagram, TikTok, and Twitter.

Wynning Stories

Long form original content made for short form scalability

  • Branded content chronicling the WynnBET Experience through the lenses of influencers, creators, mainstream media, and other community accelerators

  • How to Wynn Interviews (longform content, reels, TikToks)

  • Girls Gamble Too

  • Relational visibility and “show” vs. “tell” content

Wynning Moments

Short form original content made for socially digestible content

  • Capture and share winning bet slips (stories, hard posts, tweets)

  • Capture and share raw reactions (stories, hard posts, tweets)

  • Bridge sports betting with popular culture via memes and viral trends (stories, hard posts, tweets)

  • Clip and repurpose relevant content from WynnBET-sponsored podcasts, shows, and other related content (stories, hard posts, tweets)

  • Capture, curate, and cultivate UGC-style exciting WynnBET moments

  • Polls of trending games to increase engagement

  • This Or That; Would You Rather

  • Leverage aggregator and media accounts (stories, hard posts, tweets, reels, TikToks)

  • Leverage influencers, creators, and mainstream talent (stories, hard posts, tweets, reels, TikToks)

  • Social listening; monitoring and reacting to trends (tweets)

Wynn with Me

Community driven content

  • Follow-along content chronicling the WynnBET Experience through the lenses of influencers, creators, mainstream media, and other community accelerators

  • Add value to conversations through commenting

  • Comment banter and vibrant community management

  • Short-form conversations between bettor and moderator

  • Updates and line changes

  • Quick betting tips delivered as viral content (UGC only)

How We Wynn

Educational Content

  • Original first-person educational clips; community generated (reels)

  • Introduction to sports betting

  • The basics: odds, point spread, money line

  • Sports Betting Glossary

  • BTS of fascinating bets/strategies; community generated

Fees + Structure

  • $20,000 USD per month

  • April 1, 2023 kickoff

  • Ongoing timeline; 30 day opt out

  • Dedicated Content Correspondent and Community Manager

  • Channels included: Instagram, TikTok, Twitter

  • Travel, lodging, and expenses for dispatched content correspondents (major sporting events, pre-approved): Cost plus 20%

Big Night x WynnBet

Big Night will provide full-stack social media services, including content creation, omnichannel distribution, influencer collaborations, success monitoring, and adaptive community building for WynnBET.

Content Creation

  • UGC-stye, social-native content; multi-platform short-form content

  • Pro and raw original content; multi-platform long (podcast) and short-form content (cutdowns)

  • Graphical and photographic content

Community Management

  • Consumer-centric campaign strategies based on social media trends, current events, and opportunistic social media initiatives

  • Target market / competitor analysis to determine best distribution strategy, asset optimization for organic content

  • Distribution timing, post and caption creation, UGC review, and community engagement across platforms

Content Creation

  • UGC-stye, social-native content; multi-platform short-form content

  • High-end production content; multi-platform long (podcast) and short-form content (cutdowns)

Community Management

  • Consumer-centric campaign strategies based on social media trends, current events, and opportunistic social media initiatives

  • Target market / competitor analysis to determine best distribution strategy, asset optimization for organic content

  • Distribution timing, post and caption creation, UGC review, and community engagement across platforms

Influencer / Community Accelerator Facilitation

  • Outreach, coordination, and execution of content with brand-aligned influencers, from micro (10k-50k followers) to macro (100k-1M followers)

  • Redistribution of influencer content on applicable platforms

  • Community management on influencer engagements, amplifying reach and building on all opportunities

Partnerships & Collaborations

  • Brand-aligned collaboration opportunities with talent, brands or media companies, for both digital (social media collaborations, etc.) and in-person activations (events, merchandise, etc.)

Analytics & Reporting

  • In-depth post analytics in order to understand and adapt to the content that resonates best with the audience, optimize content distribution on most opportunistic platforms, etc

Administration

  • A team dedicated to the WynnBET, with one point-person or Project Manager who will be the gatekeeper and coordinator for all requests, questions, and support needed

  • Weekly update calls that summarize performance, understand upcoming happenings within the WynnBET universe, and discuss strategy shifts or new opportunities to take advantage of

  • Head-of-the-week emails, outlining action items and priorities on both the WynnBet and Big Night side, to always stay in alignment with current initiatives