Illuminating Greater Boston’s creator economy through meaningful creative content, live experiences, and inspiring community stories.

 

We saved a seat for you.

Building on this theme together, lets grow and nurture the Workbar community with a bold and innovative podcast series, next-gen creative content, thoughtfully-cultivated UGC, and through sharing moments that surprise, excite, educate, and inspire those who seek to thrive in Greater Boston’s creative economy (and beyond).

Workbar Stories

Shine a light on New England’s creative economy with original video and other content designed for scalability (brand voice)

  • Create original brand content that captures Workbar experiences through the reflections of carefully chosen tenants, creators, and magnetic Community Accelerators

  • Catalyze meaningful engagement by styling Workbar social channels with content optimized for deeper sharing and wider inclusion

  • Leverage relational visibility (show vs. tell content) and authentic storytelling to reveal and illuminate the many appealing dimensions of Workbar

  • Chronicle Workbar’s imprint on its tenants successes

  • Scale content for long and short form consumption (cutdowns and reframing)

Workbar Moments

Community-sourced content curated for sharing (tenant voice)

  • Expand the Workbar community by inspiring and empowering its existing members to create, share, and OWN their moments through the aperture of the brand and service

  • Encourage and incentivize community members to capture and share raw reactions and inflection points on the arcs of their journeys and express those through Workbar

  • Lean thoughtfully into culture-next themes that serve to catalyze inclusion

  • Curate, redistribute, and amplify relevant content through the lens of the brand

  • Continuously cultivate UGC and CGC to reinforce social listening apparatuses

  • Amplify the essence of sharing, gathering, collaborating, co-conspiring

  • Celebrate real stories of self-actualization; reward creative courage

  • Establish tone, tenor, rhythm, and prosody of community dialogue

  • Maintain vibrant, witty, and thoughtful exchanges in the comments

  • Repurpose stimulating community comments and tenant dialogue as content

Workbar Creative

Catalyzing radical connectivity

  • Image: Thoughtful, candid, and personal depictions of people, places, and perspectives that celebrate and celebrate the creator’s journey

  • Art: Creative visual expressions that vibrantly capture the art of innovation

  • Word: Simple, portable (and sometimes non-obvious) caption-stories that serve as “clues” to be followed on the path to creative innovation

  • Motion: Evocative and illuminative video vignettes that motivate and invite us to embark on our own creator’s journey through Workbar

Workbar Podcast

The currency of the creative economy

  • Studio use, production, engineering of 12 episodes

  • Podcast branding, naming, and packaging

  • Title cards, thumbnails, and avatar design

  • Capture WorkBar tenant profiles, Q&A, success stories

  • Creative Content to support the new tagline

  • Social media support (100K min impressions per episode)

  • Content syndication across all “Big 8” platforms/channels

  • Guaranteed 2.5 million impressions annually

Big Night: The Creative Edge

Big Night's creative team lives at the intersection of art and commerce. With spellbinding creative content, intelligent design, adaptive branding, and advanced media, we build and scale radically inclusive communities for innovators. Comprised of a dream team of creators, we are artists, storytellers, filmmakers, image stylists, developers, connectors, advocates, and culture-movers known for designing paradigm-breaking experiences that invite discovery, catalyze inclusion, and elevate wonder.

Big Night: The Platform

Big Night's community-building platform is strategically designed to connect with influential decision makers (community accelerators) through inclusive experiences, creative content, advanced media, branded moments, and immersive physical and digital environments. The platform is non-linear and is supported by our constellation of integrated technologies, in-house creative services, owned media, social communities, talent brands, marquee entertainment properties, and strategic partnerships that enable us to build and scale radically inclusive communities with unprecedented agility.

Howler Head x Big Night

Big Night will provide full-stack social media services, including content creation, omnichannel distribution, influencer collaborations, success monitoring, and adaptive community building for Howler Head.

Content Creation

  • Pro and raw original content; multi-platform long and short-form content

  • UGC/CGC, social-native content; multi-platform short-form content

  • Continuous graphical and photographic content support

Community Management

  • Community-centric campaign and microcampaign strategies based on insights gleaned from social listening, trendscaping, current events, and ongoing planned social media initiatives

  • Ongoing target community and competitor analysis to determine best distribution strategies; asset optimization for organic content

  • Distribution timing, post and caption creation, UGC review, and community engagement across all designated platforms

Influencer / Community Accelerator Facilitation

  • Outreach, coordination, and execution of content with brand-aligned influencers, from micro (10k-50k followers) to macro (100k-1M+ followers)

  • Redistribution of influencer content on applicable platforms

  • Community management on influencer engagements, amplifying reach and building on all opportunities

Partnerships & Collaborations

  • Brand-aligned collaboration opportunities with talent, brands and desired communities/subcommunities, for both digital (social media collaborations, etc.) and in-person activations (events, curated moments, pop-ups, etc.)

Analytics & Reporting

  • In-depth post analytics monitoring to understand and adapt the content and strategies to resonates best with audiences; optimize content distribution on most relevant platforms

Administration

  • A team dedicated to Howler Head, including an assigned project manager responsible for coordinating for all activities and other team members such as the assigned Content Correspondent and Community Manager

  • Bi-weekly update calls that summarize performance, understand upcoming happenings within the Howler Head universe, and discuss strategy shifts or new opportunities to take advantage of

  • Head-of-the-week emails, outlining action items and priorities on both the Howler Head and Big Night side, to stay in alignment with current initiatives

Workbar Live

We saved a seat for you, at Big Night Live

  • ”Workbar Presents” one premier concert per month at Big Night Live

  • 50 concert tickets per month to Workbar’s selected tenants

  • 1 Workbar Skybox Activation party per month at Big Night Live

  • Activation party includes 2 bottles and up to 50 guests

  • Workbar brand and content displayed on all venue LEDs during show

  • QR codes targeting new members displayed on all venue LEDs

Fees + Structure

  • Fees: $85,000

  • November 1, 2023 kickoff

  • Timeline: 12 episode, 6 month engagement

  • Assigned Studio PM, Engineer and Content Editing Team

  • Assigned Creative Director and Community Manager