Creative Activations
at Big Night Live

 

Harness the power of live music and high-impact creative content to build the White Claw community and capture the minds of New England's most in-demand fans, cultural accelerators, and influential decision makers.

Outdoor Exposure

  • ‘White Claw Presents’ on all outdoor assets

  • Prime LED billboard at TD Garden entrance

  • 200,000 daily marquee impressions

  • Prime billboard rotations entering Boston (6)

  • 1.8 million daily billboard impressions

  • Exclusive day-of White Claw fan contesting

  • White Claw fan QR: experience upgrade, line skip

Indoor Exposure

• ‘White Claw Presents’ on all indoor assets

• In-venue LED video wall takeover (2)

• In-venue stage-side LED takeover (2)

• In-venue HDTV screen takeover (24)

• White Claw VIP Skybox takeover (1)

• White Claw Artist Green Room takeover (3)

• White Claw drink menus on bars + VIP tables

• Branded White Claw merch at all VIP Tables

• White Claw bottle parades + server uniforms

• Buckets of White Claw in VIP areas

Social Media +
Creative Content

• 'White Claw Presents' on all event creative

• Pre-event and post-event creative included

• All event creative shared to 66K+ followers

• Fully-produced and branded recap video

• Hard posts, stories, and recap reels provided

• Custom brand content for LEDs, HDTVs, & stage

Recent Activations 

 

Aston Martin

Viva

Sanctuary

Howler Head