
Creative Activations
at Big Night Live

Harness the power of live music and high-impact creative content to build the White Claw community and capture the minds of New England's most in-demand fans, cultural accelerators, and influential decision makers.

Outdoor Exposure
‘White Claw Presents’ on all outdoor assets
Prime LED billboard at TD Garden entrance
200,000 daily marquee impressions
Prime billboard rotations entering Boston (6)
1.8 million daily billboard impressions
Exclusive day-of White Claw fan contesting
White Claw fan QR: experience upgrade, line skip

Indoor Exposure
• ‘White Claw Presents’ on all indoor assets
• In-venue LED video wall takeover (2)
• In-venue stage-side LED takeover (2)
• In-venue HDTV screen takeover (24)
• White Claw VIP Skybox takeover (1)
• White Claw Artist Green Room takeover (3)
• White Claw drink menus on bars + VIP tables
• Branded White Claw merch at all VIP Tables
• White Claw bottle parades + server uniforms
• Buckets of White Claw in VIP areas

Social Media +
Creative Content
• 'White Claw Presents' on all event creative
• Pre-event and post-event creative included
• All event creative shared to 66K+ followers
• Fully-produced and branded recap video
• Hard posts, stories, and recap reels provided
• Custom brand content for LEDs, HDTVs, & stage
Recent Activations
Aston Martin
Viva
Sanctuary
Howler Head