Functional Goals
• Stakes a commanding presence on all media
• Simultaneously captures modern and classic
• Establishes a sense of destination and action
• Performs optimally in both IRL and digital worlds
• Structurally adaptive and responsive
Conceptual Goals
• Celebrates Raynham Park's rich history
• Links the past with present
• Offers excitement for the venerable and the viral
• Captures spirit of experience and spectatorship
• Can be dressed up or down; approachable yet premium
New Test Colors
Proposed System
1. Example usage
Digraph
1. Consolidated “RP” to form base mark
2. Strong central device to build around
Typography
1. Custom semi-serif for name; links the past with the present
2. Custom extended sans for strapline; elevated and premium
Adaptive System
Heraldic
Colosseum
Avatar
Heraldic Alternate
Gameday Social
Throwback Deco
Modern mark with sans serif symbol and typeface
Official Crest
Prelim Draft Symbols
