New Mark #1

  • Introduce hand-drawn flame icon

  • Letter “I” becomes torch or candle device

  • Increase diagonal stress to serifs for added edginess

New Mark #2

  • Alternate hand-drawn flame icon

  • Upright typography; widely spaced for added elegance

New Mark #3

  • Alternate hand-drawn flame icon

  • Tighter letterspacing

  • Presence of flame AND period relay concepts of illumination and abbreviation of “literature” simultaneously

Previous Marks