Q2 Focus

May - July, 2023

 

Seltzer: Mango Passion

Seltzer: Peach Pineapple

Seltzer: Tart Cherry

Seltzer: Watermelon

Community Immersion

Grow strong local base within East Boston, Revere, Winthrop, Chelsea, Gloucester, and North Shore

  • Chambers of Commerce

  • Small business alliances

  • Local networking events

  • Adult sports leagues

  • Arts, culture, creative communities

  • Hotels, travel and tourism

  • Volunteering and support

Public Relations

Leverage Big Night’s three PR firms, internal PR staff, and press relationships to create media opportunities

  • Secure inclusion in related roundups/lists

  • Macro and micro features and hits

  • Build rapport with local media

  • Best places to work

  • Hypebeast and Complex

East Boston

Opportunities and challenges in East Boston and surrounding communities

  • East Boston Specific

  • Flight crew (HV Flight Club)

  • Massport employees

  • Spanish adaptation

  • Eastie Week (July)

  • Eastie Pride Day (August)

  • Food Pantry Volunteers

  • East Boston Times, El Mundo

  • HarborArts / Shipyard

  • Atlantic Works Gallery

  • East Boston Artists Group

  • Tunnel Closure Mitigation

Q1 Recap