Activations & Content Roadmap

February 1 - March 1, 2023

 

We know it’s a lot! And we’re here to help make sense of it all.

Today’s Goals: Agree on ideal framework for activations and content. Align teams to best leverage Big Night resources. Build community to drive sales. Establish activation and content calendars for February 1 - March 1, 2023.

Activation Components

• Venues, Screens, Spaces, Displays
• List of Happy Valley Shows (view)
• Content: Live In-Venue + Social
• Marquee @ TD Garden Entry: Night-Of
• Fan Engagement: Line + Entry
• Fan Engagement: VIP
• Happy Valley Skybox (view wrap)
• Artist Green Rooms
• Special Items, Keys, Uniforms, Signs

———

Activation Types

  • • Content on stage-side LEDs
    • Content on all bar HDTVs
    • Content on all green room HDTVs
    • Content on skybox HDTVs
    • Content on box office HDTV
    • Content on marquee
    • Branding on socials
    • Signage/display at VIP desk

  • • All Level One items, plus:
    • Dedicated VIP host
    • Skybox activated
    • Green room product placement
    • Line + entry prizes activated
    • Branded bottle girl uniforms
    • Branded recap video

Activation Content

Content Canvas
• Pre-Event Social (view examples)
• Post-Event Social (view reels)
• Pre- and Post-Event Email Blasts, TM
• Crowd Facing (LEDs, TVs, live + tailored)
• Artist Facing (green rooms)
• Marquee @ TD Garden Entry

What does the content offer or “unlock”?
• Upgrade your experience
• Tickets to next show
• Early access to future shows
• Discount at store

Activation Capture

• QR (direct to desired landing page)
• Gated Wifi (redirect to landing page)
• Eflyn System
• Ticketholder Data
• IG, FB, TikTok; Like, Follow, Subscribe

Content: Social

Content Goals
• Build community by humanizing brand
• Grow social community with reels
• Take products out into the world
• Content Schedule (view)

Channels
• IG, FB, TW
• YouTube (bring up-to-date)
• TikTok (important for search)

Content Types
• Graphical Content
• Photo Content
• Live Action Video Content
• Motion Graphics Content

Content: In-Store

• Review content from previous shoots
• Schedule next shoots
• List of desired content for screens
• New product shots underway now
• Upcoming shows (flyers and videos)
• New content stories sized for EB LEDs

Content Stories

• Unlock your success
• Unlock your style (Cuozzo)
• Unlock your party (DJ Costa)
• Unlock your imagination
• Cultivate focus
• Cultivate rest (Conor Murphy)
• Cultivate community (Chance Strive)
• Product Feature
• Product in-the-field
• Products: BTS
• Upcoming Happy Valley Events
• Artist Spotlight
• Happy Valley Origin Story
• WHO is Happy Valley?
• Boston Calling / Artist Profiles

Misc.

THINGS TO IMPLEMENT
• Hoo.be (view)
• Spotify Playlists
• Bi-Weekly Email Recap of Activities
• BN x HV Employee Cards
• BN x HV VIP Cards
• Bracelet Designs
• Company-wide email invite, 33% off

FOCUS MEETINGS TO SET
• NECANN
• Schedule Graphic Design Needs
• Boston Calling
• Products

COLLABS
• Concepts®
• Weedmaps
• Dangerously Caffeinated
® B-Side
® ESCAPEPLAN / Bored Ape Yacht Club