Creative. Content. Community.

 

Grow and nurture the Howler Head community with beautifully styled creative content, thoughtfully curated user generated content, and by sharing moments that surprise, excite, educate, and inspire.

Howler Head Stories

Original content designed for scalability (brand voice)

  • Create original brand content that captures Howler Head experiences through the reflections of carefully chosen influencers, creators, talent, and magnetic community accelerators

  • Catalyze meaningful engagement by styling all Howler Head social channels with content optimized for deeper sharing and wider inclusion

  • Leverage relational visibility (show vs. tell content) and authentic storytelling to reveal and illuminate the many appealing dimensions of Howler Head

  • Chronicle Howler Head’s presence at marquee sporting, arts, and cultural events

  • Scale content for long and short form consumption (cutdowns and reframing)

Howler Head Moments

Community-sourced content curated for sharing (fan voice)

  • Expand the Howler Head community by inspiring and empowering its existing members to create, share, and OWN their moments through the aperture of the brand and product

  • Encourage and incentivize community members to capture and share raw reactions and inflection points on the arcs of their journeys and to express them through Howler Head

  • Lean thoughtfully into culture-next themes that serve to catalyze inclusion

  • Curate, redistribute, and amplify relevant content through the lens of the brand

  • Continuously cultivate UGC and CGC to reinforce social listening apparatuses

  • Savor the essence of sharing and gathering

  • Celebrate real stories of self-actualization; reward the seekers

  • Establish tone, tenor, rhythm, and prosody of community dialogue

  • Maintain vibrant, witty, and thoughtful exchanges in the comments sections

  • Repurpose stimulating community comments and fan dialogue as content

Howler Head Creative

The pursuit IS the product

  • Image: Thoughtful, candid, and personal depictions of people, places, and perspectives that celebrate and represent the pursuit of greatness

  • Art: Creative visual expressions that vibrantly capture the art of the pursuit

  • Word: Simple, portable (and sometimes non-obvious) caption-stories that serve as “clues” to be followed on the path to greatness

  • Motion: Evocative and illuminative video vignettes that motivate us to craft our own pursuit of greatness

Big Night: The Creative Edge

Big Night's creative team lives at the intersection of art and commerce. With spellbinding creative content, intelligent design, adaptive branding, and advanced media, we build and scale radically inclusive communities for innovators. Comprised of a dream team of creators, we are artists, storytellers, filmmakers, image stylists, developers, connectors, advocates, and culture-movers known for designing paradigm-breaking experiences that invite discovery, catalyze inclusion, and elevate wonder.

Big Night: The Platform

Big Night's community-building platform is strategically designed to connect with influential decision makers (community accelerators) through inclusive experiences, creative content, advanced media, branded moments, and immersive physical and digital environments. The platform is non-linear and is supported by our constellation of integrated technologies, in-house creative services, owned media, social communities, talent brands, marquee entertainment properties, and strategic partnerships that enable us to build and scale radically inclusive communities with unprecedented agility.

Howler Head x Big Night

Big Night will provide full-stack social media services, including content creation, omnichannel distribution, influencer collaborations, success monitoring, and adaptive community building for Howler Head.

Content Creation

  • Pro and raw original content; multi-platform long and short-form content

  • UGC/CGC, social-native content; multi-platform short-form content

  • Continuous graphical and photographic content support

Community Management

  • Community-centric campaign and microcampaign strategies based on insights gleaned from social listening, trendscaping, current events, and ongoing planned social media initiatives

  • Ongoing target community and competitor analysis to determine best distribution strategies; asset optimization for organic content

  • Distribution timing, post and caption creation, UGC review, and community engagement across all designated platforms

Influencer / Community Accelerator Facilitation

  • Outreach, coordination, and execution of content with brand-aligned influencers, from micro (10k-50k followers) to macro (100k-1M+ followers)

  • Redistribution of influencer content on applicable platforms

  • Community management on influencer engagements, amplifying reach and building on all opportunities

Partnerships & Collaborations

  • Brand-aligned collaboration opportunities with talent, brands and desired communities/subcommunities, for both digital (social media collaborations, etc.) and in-person activations (events, curated moments, pop-ups, etc.)

Analytics & Reporting

  • In-depth post analytics monitoring to understand and adapt the content and strategies to resonates best with audiences; optimize content distribution on most relevant platforms

Administration

  • A team dedicated to Howler Head, including an assigned project manager responsible for coordinating for all activities and other team members such as the assigned Content Correspondent and Community Manager

  • Bi-weekly update calls that summarize performance, understand upcoming happenings within the Howler Head universe, and discuss strategy shifts or new opportunities to take advantage of

  • Head-of-the-week emails, outlining action items and priorities on both the Howler Head and Big Night side, to stay in alignment with current initiatives

Fees + Structure

  • Fees: TBD

  • May 1, 2023 kickoff

  • Timeline: Ongoing

  • Assigned PM, Content Correspondent, and Community Manager

  • Channels included: Instagram, TikTok, YouTube, Facebook, Twitter, LinkedIn

  • Travel, lodging, and expenses for dispatched content correspondents (major sporting, arts, cultural, and entertainment events, pre-approved): Cost plus 20%