Creative. Content. Community.

 

Grow and nurture the Fuck Cancer community with beautifully styled creative content, thoughtfully curated user generated content, and by sharing moments that surprise, excite, educate, and inspire.

Fuck Cancer Stories

Original content designed for scalability (brand voice)

  • Create original brand content that captures Fuck Cancer and real human experiences through the reflections of key community members

  • Catalyze meaningful engagement by styling all social channels with content optimized for deeper sharing and wider inclusion

  • Leverage relational visibility (show vs. tell content) and authentic storytelling to reveal and illuminate the many dimensions of the organization

  • Chronicle Fuck Cancer’s presence at lifestyle, sporting, arts, and cultural events

  • Scale content for long and short form consumption (cutdowns and reframing)

Fuck Cancer Moments

Community-sourced content curated for sharing

  • Expand the Fuck Cancer community by inspiring and empowering its existing members to create, share, and OWN their moments through the aperture of the brand

  • Encourage and incentivize community members to capture and share raw reactions and reflections on their journeys and to express them through Fuck Cancer

  • Lean thoughtfully into culture-next themes that serve to catalyze inclusion

  • Curate, redistribute, and amplify relevant content through the lens of the brand

  • Continuously cultivate UGC and CGC to reinforce social listening apparatuses

  • Amplify the essence of sharing and togetherness

  • Establish tone, tenor, rhythm, and prosody of community dialogue

  • Maintain vibrant, supportive, uplifting, and thoughtful exchanges in comments sections

  • Repurpose meaningful community comments and dialogue as content

Creative Activations

Fuck Cancer Sponsored Collab Parties

  • Includes sponsorship and brand-integration at two existing BN events per month

  • Fuck Cancer branding and QR on venue marquee, LEDs, and 24 bar HDTVs

  • Fuck Cancer branding on event marketing materials (tags when permitted)

  • 10 tickets on behalf of Fuck Cancer for giveaway or social contesting

Big Night: The Creative Edge

Big Night's creative team lives at the intersection of art and commerce. With spellbinding creative content, intelligent design, adpative branding, and advanced media, we build and scale radically inclusive communities for innovators. Comprised of a dream team of creators, we are artists, storytellers, filmmakers, image stylists, developers, connectors, advocates, and culture-movers known for designing paradigm-breaking experiences that invite discovery, catalyze inclusion, and elevate wonder.

Big Night: The Platform

Big Night's community-building platform is strategically designed to connect with influential decision makers (community accelerators) through inclusive experiences, creative content, advanced media, branded moments, and immersive physical and digital environments. The platform is non-linear and is supported by our constellation of integrated technologies, in-house creative services, owned media, social communities, talent brands, marquee entertainment properties, and strategic partnerships that enable us to build and scale radically inclusive communities with unprecedented agility.

Fuck Cancer x Big Night

Big Night will provide full-stack social media services, including content creation, omnichannel distribution, influencer collaborations, success monitoring, and adaptive community building for Fuck Cancer.

Content Creation

  • Pro and raw original content; multi-platform long and short-form content

  • UGC/CGC, social-native content; multi-platform short-form content

  • Continuous graphical and photographic content support

Community Management

  • Community-centric campaign and microcampaign strategies based on insights gleaned from social listening, trendscaping, current events, and ongoing planned social media initiatives

  • Ongoing target community and competitor analysis to determine best distribution strategies; asset optimization for organic content

  • Distribution timing, post and caption creation, UGC review, and community engagement across all designated platforms

Influencer / Community Accelerator Facilitation

  • Outreach, coordination, and execution of content with brand-aligned influencers, from micro (10k-50k followers) to macro (100k-1M+ followers)

  • Redistribution of influencer content on applicable platforms

  • Community management on influencer engagements, amplifying reach and building on all opportunities

Partnerships & Collaborations

  • Brand-aligned collaboration opportunities with talent, brands and desired communities/subcommunities, for both digital (social media collaborations, etc.) and in-person activations (events, curated moments, pop-ups, etc.)

Analytics & Reporting

  • In-depth post analytics monitoring to understand and adapt the content and strategies to resonates best with audiences; optimize content distribution on most relevant platforms

Administration

  • A team dedicated to Fuck Cancer, including an assigned project manager responsible for coordinating for all activities and other team members such as the assigned Content Correspondent and Community Manager

  • Bi-weekly update calls that summarize performance, understand upcoming happenings within the Fuck Cancer universe, and discuss strategy shifts or new opportunities to take advantage of

  • Head-of-the-week emails, outlining action items and priorities on both the Fuck Cancer and Big Night side, to stay in alignment with current initiatives

Fees + Structure

  • Fees: $10K /mo

  • April 1, 2024 kickoff

  • Timeline: Ongoing

  • Assigned PM, Content Correspondent, and Community Manager

  • Channels included: Instagram, TikTok, YouTube, Facebook, Twitter, LinkedIn

  • Travel, lodging, and expenses for dispatched content correspondents (major sporting, arts, cultural, and entertainment events, pre-approved): Cost-plus 20%