Creative Social Marketing

 

A creative social marketing program for Rare, Medium Rare, Red 8, and Night Shift Brewing.

Relate

Our approach to social marketing is unorthodox but stunningly effective.

By harnessing the battle-tested and timeless artform of storytelling, we depict and capture moments that feed our subconscious appetite for people-watching, our innate desire to relate to others, and our rabid obsession with social observation.

Simply put, people look at other people to inform their own decisions, validate their inclinations, and justify their interests.

Relational visibility is the art of showing, relating, and connecting with people through the essential medium of human story.

Create

For centuries, creative imagery has held the power to welcome, include, disarm, seduce, enamor, excite, and inspire.

Simple human stories depicted creatively and thoughtfully have the unique ability to reduce selection pressures and influence decisions in the minds of our intended audiences.

Our creatively-driven approach to moment design empowers us to control and adapt the way current and future community members learn about what to expect, how welcome they will feel, and how cautiously or enthusiastically they should approach your world.

As a general rule, if it’s not creative it likely won’t be memorable, inclusive, or actionable.

Capture

Not all images are created equal. Audiences have developed innate sensibilities and apparatuses to decode what (or who) is behind an image, video, or graphic, subconsciously seeking to determine what the underlying intention is. Try-hard or one-sided attempts to persuade are quickly dismissed and abstracted into negative retention.

Our approach to garnering and sustaining positive retention is simple: capture desirable moments consistently over a period of time, across media, and through a diverse range of visual terrains.

These media are typically in the form of artfully crafted still imagery, compelling video, and thoughtfully produced graphical statement pieces. And the visual terrains range from curated user-generated content (UGC), unvarnished POV brand content, and fully produced creative brand content.

Reveal

Reveal the concealed.

In other words, we have to give them a window into our world. This sounds easy and obvious, but it is often not. The Curse of Knowledge is a cognitive bias that occurs when we assume that the individuals we are talking to automatically have the right context and background information necessary to understand what we are trying to say.

As an insider, being so close to a subject matter can blind our ability to transfer knowledge about it objectively to our publics, leaving critical elements out of the story and ultimately diminishing its transferability.

At its best, social marketing is about revealing the concealed, capturing moments, and sharing those moments with people we'd like to include, and by creatively building a narrative arc that surprises, excites, and inspires.

Proposal

The Big Night Creative team is excited to offer the following services and talent to Rare, Medium Rare, Red 8, and Night Shift Brewing.

---
Timeline: ongoing
---
Fees:
Rare & Medium Rare: $4500
Red 8: $3900
Night Shift Brewing: $2900
---
Total: $11,300 monthly

  • • Two on-site shoot days per month (video and photo)

    • Talent + models supplied for all content

    • Moment design + styling for all content

    • Cutdowns of existing videos into social clips

  • • 1 reel per week

    • 2 hard posts per week

    • 2 designed asset per week

    • Tiktok setup and channel buildout

    • Channel management and growth (IG and Tiktok)

    • Community Accelerator (CA) coordination

    • User generated content curation and management

    • Collab post coordination

  • • 1 reel per week

    • 2 hard posts per week

    • 2 designed asset per week

    • Tiktok setup and channel buildout

    • Channel management and growth (IG and Tiktok)

    • Community Accelerator (CA) coordination

    • User generated content curation and management

    • Collab post coordination

  • • 1 reel per week

    • 2 hard posts per week

    • 2 designed asset per week

    • Tiktok setup and channel buildout

    • Channel management and growth (IG and Tiktok)

    • Community Accelerator (CA) coordination

    • User generated content curation and management

    • Collab post coordination