Transform Grace by Nia into a preeminent curated comedy house, capitalizing on its unique assets, rising demand in stand-up comedy, and Foxwoods’ commitment to delivering fresh, high-draw entertainment experiences on par with the world’s leading casino resorts.
The Venue
250+ seats, intimate room; perfect scale for comedy.
Stage, sound, and layout already designed for live entertainment.
Stylish, premium environment that elevates the comedy experience.
Centrally located within Foxwoods, easy access for hotel + casino guests.
The Ideal Partner:
Comedy Cellar
Proven Launchpad for Legends: The birthplace of Chris Rock, Amy Schumer, Dave Chappelle, Jon Stewart, and generations of comedy’s biggest names.
Cultural Credibility Meets Commercial Power: A name that carries global recognition and instant trust from fans, media, and talent alike.
Signature Experience, Anywhere: Its intimate style and surprise drop-ins translate seamlessly to a premium resort setting.
The Perfect Fit for Foxwoods: Combining the Cellar’s New York soul with Foxwoods’ scale creates the new comedy capital of the Northeast.
The Opportunity
Comedy is one of the hottest categories in live entertainment.
Guests want new reasons to visit Foxwoods and stay longer.
A dedicated comedy club enhances Foxwoods’ entertainment mix.
Bringing intimate comedy back to Foxwoods for the first time since 2016.
The space is ready; no new build required.
Quick turnaround; doors can open Q425.
The Team
Programming: Bring A-list talent, rising stars, and a steady pipeline of shows, up to seven nights a week.
Marketing & Content: Heavy focus on live entertainment promotion, social media, and premium content creation.
Operations: Leverages existing space, staff, and resources for a seamless, immediate conversion.
The Plan
Phase 1: Announcement
Phase 2: Venue brand refit
Phase 3: Program talent
Phase 4: Pre-marketing push
Phase 5: Launch