Dominate the market with plug-and-play access to New England's top-tier VIPS, celebrities, athletes, artists, brand ambassadors, and influential thrillseekers all chasing their next edge-of-your-seat experience.
VIP Customer Acquisition
• Access on Big Night’s First Party Data
• Access Big Night’s 300K+ Fans
• Celebrity Appearances + Popups
• Athlete & Artist Popups
• 24/7 Dining Concierge for Members
• 24/7 Nightlife Concierge for Members
• Premiere Access to Tickets + VIP Tables
Community Building
• 500+ Brand Ambassadors (21+)
• Hand-to-Hand Social Engagement
• Digital Social Engagement & Activations
• Community-Activated Brand Popups
DraftKings Card Shows
& Sports Viewing Parties
• Causeway Card Show (4x per year)
• NFL, NBA, MLB, NHL, UFC Watch Parties (Play)
• NFL, NBA, MLB, NHL, UFC Watch Parties (Studio B)
• Hobby-Wide Live & Streaming Activations
DraftKings
Live Music Events
& Nightlife Takeovers
• 1600 Live Music Events Per Year
• Potential Naming Rights
• Big Night Live Powered by DraftKings
• Full-Venue Brand Wrap and LED Content
• LED Marquee @ TD Garden Entrance
• Full Venue Wifi Gated by DraftKings
• Permanent DraftKings Skybox @ BNL
• 21 Award-Winning Properties
• 3.3 Million Customers Served Per Year
DraftKings
Artist Green Room
Experiences
• Full Takeover of All Artist Green Rooms
• Full Brand Wrap, Kiosks, QR Placement
• HDTV Content in Every Room
• Private Artist Wifi Gated by DraftKings
• Exclusive Artist Offers and Incentives
DraftKings Studios
@ TD Garden
• Podcast Studio @ TD Garden (view)
• Athlete and Celebrity Interviews
• Pre/Post Game and Concert Content
Other Ideas
• DraftKings Takeover @ PLAY
• DraftKings Arcade @ PLAY
• And much more
Big Night By the Numbers
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